To gift or not to gift?

Should your daily-deal site customers be allowed to purchase coupons (or goods) as a gift for their friends?

Most of times "Buy as gift" option is a good way to increase sales. Certain kinds of deals (like massage) people more often purchase as gift, rather them for themselves. On the other hand, for some deals, like corporate services, "gifts" does not make sense

In Getsocio the "By for a friend" feature is now optional. You may enable/disable it on the "User experience" box of the "Settings" page in Admin section.